All case studies
Original IP
Wonder Willow

A world worth growing into.

Turn a gentle family story world into a memorable creative universe with room to grow.

A world worth growing into. for Wonder Willow

01 / Challenge

Start with the signal.

Turn a gentle family story world into a memorable creative universe with room to grow.

02 / Approach

Shape the feeling into a system.

We found the emotional signal first, then shaped it into a visual language that could move across film, music, books and play.

03 / Deliverables

Built to travel further.

  • Story-world positioning
  • Character and visual direction
  • Launch campaign concepts
  • Cross-platform content system

04 / World foundations

Made to keep growing.

A warm, recognisable world with a clear first chapter and the creative foundations for everything that follows.

05 / Gallery

A few frames from the world.

A world worth growing into. gallery image 1
A world worth growing into. gallery image 2
Project: Wonder WillowStart a project