Studio concept
Morrow HouseA place people can feel before they arrive.
A studio concept for a coastal stay, exploring how a visual language could make the quiet feel like the point.
01 / Challenge
Start with the signal.
Explore how a new coastal stay could express its quiet as a distinctive visual proposition.
02 / Approach
Shape the feeling into a system.
We translated the feeling of a slow morning by the water into a tactile identity, launch film direction and a modular booking story.
03 / Deliverables
Built to travel further.
- Brand positioning and voice
- Identity and art direction
- Launch film treatment
- Digital campaign system
04 / Concept direction
A direction to build from.
A considered place-brand direction showing how the property could feel lived-in before opening day, with a consistent exhale across touchpoints.
05 / Gallery
A few frames from the world.
Project: Morrow HouseStart a project